Free playbook · 10 chapters
The Training Business Playbook: $0 to $49M Exit
How one instructor-led training company scaled from zero to a $49M acquisition by Pluralsight. Ten chapters on the strategy, operations, and growth decisions that actually moved the needle.
Written by the founders of DevelopIntelligence
KZ
Kelby Zorgdrager
Founder & CEO
DM
Dave Murphy
Co-Founder & CRO
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What is inside the playbook
Ten chapters covering the full arc of building a training company from scratch to acquisition.
- 1The Origin Story: From Corporate Training to Startup
- 2The Bootstrap Playbook: Building Without Debt
- 3The Contractor Model: 300 Instructors, Zero Employees
- 4The Cash Flow Engine: Why Speed Wins
- 5The Inflection Point: Cutting Off Resellers
- 6Building a Sales Machine
- 7Implementing EOS: The Operating System for Scale
- 8The Sale: From 'Unsellable' to $49M
- 9Post-Exit Lessons
- 10Your Operational Roadmap
Who this playbook is for
- CEOs and Presidents of commercial training companies looking to grow revenue and protect margin.
- COOs and VPs of Operations responsible for delivery, scheduling, and capacity at scale.
- Founders earlier in the journey who want to skip a decade of expensive mistakes.
- Heads of corporate training and L&D running ILT programs at scale.